How can St Austell segment managed houses to enable nimble, smart decision-making as they seek to expand?
approach
A consumer survey distributed to the respective database of the 20+ pubs, supported by secondary intel captured on each pub’s local
market. These were cross-referenced in a data visualization tool to demonstrate areas of correlation across each segment.
results
A full segmentation recommendation, which has been accepted by St Austell. Now five key pub types are emerging and playing a key role in decision-making.
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