To conduct a thorough customer understanding exercise; learning who customers at Puttshack’s first site (White City) were, their decision drivers, and their perceptions on the concept to inform its evolution and roll-out.
Comprehensive on-site research campaign, encompassing c500 exit interviews on the experience, staff interviews and observational research to identify customer demographics and strengths and opportunities to improve across the customer journey.
Debrief delivered to Social Entertainment Ventures board. Clear points of strength were identified, as well as room for improvement in terms of site layout and proposition and positioning; all accounted to inform expansion of the brand for 2019.
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