Following an extended period of exponential growth, how can we maximise food sales across our estate and diverse customer base?
Devised a series of recommendations that enabled Loungers to successfully develop its food presentation – and from that change, ultimately, its overall food sales.
Conducted primary research in the form of focus groups across different geographical regions (North, South, Midlands) and genders (conducting mixed groups as well as gender-specific). The groups covered all basis of Loungers food offering, from menu through to presentation and taste.
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