Founders Feast

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Founders Feast

brief : Lead Generation

Generate trade leads for Founders’ All Day IPA in both the Off and On trade to help the brand raise its profile and distribution levels in the UK in 2018.

founders

approach

A news release announcing the Marston’s five year distribution deal, as well as flying Founders Brewing Co. founder Mike Stevens over from Michigan to host the UK’s first ever Founders Feast to put the product directly into the hands of its target customers.

results

18 pieces of coverage across national, trade and business titles, 33 confirmed attendees to Founders Feast including Mothership Group, Drake & Morgan, Brewhouse & Kitchen and Sainsbury's in attendance and 3 interviews with BBC, Beer Today and MCA.