How do Center Parcs define a food strategy that will drive growth in revenue and improve guest satisfaction?
approach
Carried out significant primary research and used their expertise to recommend branded restaurant partnerships. A food strategy and brief for internal food development teams were created.
results
Delivered ‘like for like’ sales growth of over 6% - which was significantly ahead of budget, forecasts and market performance. Ann and her team are great to work with and have helped deliver over 4% LFL revenue growth.” - Eddie McAdam, Group F&B Manager, Center Parcs.
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