Ann works with a range of businesses in the sector, answering their strategic questions by focussing on customer needs, cutting through the noise and getting to the crux of their challenges.

Clear recommendations are imperative. It’s not just about the words – it’s about being able to translate strategy into an actionable plan which the business and can, and does, buy into . Ann has a passion for actually making it happen and working across all consumer platforms, digital and non digital, to maximise client results. She has worked developing strategies across company culture, growth plans, brand development, food and drink, customer comms and new business development

She has advised leading brands including Deliveroo, Arc Inspirations, Sodexo, Bidfood, All Star Lanes, Center Parcs, Marston’s and The Big Table Group to help understand their context and position, understand their customers (what they are thinking and feeling), and understand how they best tell their story, create a differentiated position and drive engagement.

With the industry currently facing such challenging times, Ann is committed to supporting businesses in understanding and redefining their customers to win back sales and loyalty.

As the founder of the Hartwell Dinner Group, Ann’s passion, energy and vision creates a dynamic synergy to support and connect industry professionals, giving them a chance to grow, network and most importantly have a voice.

With a personal desire to support women in the sector, Ann also co-founded the Plan B monitoring scheme, helping place more women on boards within Hospitality. Throughout the year, Ann also hosts her biannual Women’s Lunch and Women’s Entrepreneur Conference, as well as a contributing to numerous Propel events.

She delights in bringing people together, introducing like-minded business leaders and creating networking events over breakfast, lunch and dinner. She is very used to working collaboratively with a wide range of businesses, agencies and individuals in order to develop the best possible plan for clients. Networking and partnering with talented industry professionals and teams is at the heart of much of her work

As an advisor to the hospitality industry, Ann serves on the board of Wireless Social and acts as advisor to corporate finance advisory boutique, Tamweel. Her on-going commitments include being a NED at Hall & Woodhouse, speaker and facilitator, an Arena board member, Oxford Brookes mentor helping with Hospitality Feeds and a member of both the Events and Casual Dining committees at UKHospitality.